Description
segmentation rolex, Rolex accounts for over 20% of watch sales globally in the over $5,000 price segment. The brand exemplifies key aspects of marketing success: compelling brand positioning, exquisite design and quality, and aspirational .
Beige and white GG Supreme canvas
Rolex marketing mix
Gold-toned hardware
Rolex marketing strategy pdf
Double G
Inside: 3 open pocket
Rolex distribution strategy
Chain top handle with 7″ drop
Top zip closure
Rolex watch marketing
8.3″W x 5.1″H x 2.2″D
Weight: 0.6lbs approximately
Rolex value retention