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Burberry. The name itself evokes images of classic British luxury, iconic trench coats, and a distinctive check pattern recognized globally. But the story behind this fashion powerhouse is more nuanced than a simple rebranding. It involves a legacy built on innovation, craftsmanship, and a gradual evolution of identity, marked by a shift from "Burberrys" to "Burberry" – a change that reflects not just a name, but also a repositioning within the luxury market. This article delves into the history of Burberry, explores the significance of the "Burberrys" moniker, and examines the factors that led to the adoption of the streamlined "Burberry" we know today. We will also touch upon related aspects such as the official website, the differences between the two names, and the enduring appeal of Burberry clothing for men.

The Genesis: Thomas Burberry and the Birth of a British Icon (1856)

The story begins in 1856, in Basingstoke, Hampshire, England. A young Thomas Burberry, then just 21 years old, opened his own outfitting business. His vision was simple: to create practical and protective outerwear suitable for the British climate. This focus on functionality and durability would become a cornerstone of the Burberry brand.

Burberry’s early success stemmed from his innovative approach to fabric. He recognized the need for a material that was both breathable and water-resistant, a quality lacking in the heavy, cumbersome outerwear of the time. This led to the invention of gabardine in 1879. Gabardine was a tightly woven, durable, and breathable fabric that repelled water, revolutionizing outerwear design. Its strength and weather resistance made it ideal for explorers, adventurers, and military personnel.

Burberrys: From Tailor to Established Brand

In the early decades, the company was known as "Burberrys," with the added "s" signifying a broader scope of products and services beyond just tailoring. It implied a complete outfitting experience, offering a range of clothing and accessories. "Burberrys" represented a store where one could find everything needed for outdoor pursuits, from durable coats to practical accessories. The name also conveyed a sense of tradition and established quality, reinforcing the brand's commitment to excellence.

The adoption of "Burberrys" reflects the common practice of naming businesses after their founders, with a plural ending to denote a wider range of products or services provided by the company. Think of other established brands that once used a similar naming convention. It was a way to personalize the business and connect the brand directly to the individual who embodied its values and vision.

The Trench Coat: A Defining Moment

The early 20th century saw the creation of what would become Burberry's most iconic product: the trench coat. Originally designed for British officers during World War I, the trench coat was a direct adaptation of the Burberry Tielocken coat, a predecessor designed for use in the Boer War. The Tielocken coat was a simpler, wrap-around design. The trench coat, however, was refined with features like epaulettes, D-rings, and a gun flap, all designed for practical use in the trenches.

The trench coat quickly transcended its military origins and became a symbol of style and sophistication. Its classic design, durable construction, and timeless appeal made it a favorite among civilians, cementing Burberry's reputation as a leading fashion house. The trench coat remains a cornerstone of the Burberry collection and continues to be reimagined and updated while retaining its core design elements.

The Burberry Check: An Unmistakable Icon

Another defining element of the Burberry brand is the iconic check pattern. Originally introduced as a lining for the trench coat in the 1920s, the check – officially known as the "Haymarket Check" – quickly gained popularity and became a signature motif. Its distinctive pattern, featuring a beige base with black, white, and red lines, is instantly recognizable and has been used extensively on a wide range of Burberry products, from scarves and handbags to clothing and accessories.

The Burberry check has become synonymous with the brand, serving as a powerful visual identifier. While it has faced challenges with counterfeiting and overexposure, its enduring appeal and cultural significance remain undeniable. The check pattern is a testament to Burberry's ability to create iconic designs that resonate with consumers across generations.

Burberry of London vs. Burberrys: A Matter of Branding

You might encounter the phrase "Burberry of London." This often refers to products specifically designed and manufactured in London, emphasizing the brand's British heritage and commitment to quality craftsmanship. While "Burberrys" signified the broader company and its initial range of products, "Burberry of London" is a more specific designation indicating the origin and quality of particular items. It reinforces the association of Burberry with London, a city synonymous with fashion and style.

In the context of vintage or older Burberry pieces, you might see "Burberrys of London." This further emphasizes the historical context and the brand's established presence in London. The use of "of London" adds a layer of prestige and authenticity, connecting the product to the brand's rich heritage and British roots.

The Shift from Burberrys to Burberry: A Modern Rebranding