Description
segmentation rolex, Rolex accounts for over 20% of watch sales globally in the over $5,000 price segment. The brand exemplifies key aspects of marketing success: compelling brand positioning, exquisite design and quality, and aspirational .
Beige and white GG Supreme canvas
Rolex marketing mix
Gold-toned hardware
Rolex marketing strategy pdf
Double G
Inside: 2 open pocket
Rolex distribution strategy
Chain top handle with 7″ drop
Top zip closure
Rolex watch marketing
6.2″W x 2.5″H x 1.5″D
Weight: 0.7lbs approximately
Rolex value retention