why do people hate hublot watches | does Hublot really work

IN THE SHOP: check out this unworn Hublot Big Bang UNICO Italia Independent Blue Camo Limited Edition available now. Few brands, either loved or loathed, elicit such strong reactions as Hublot. The horological landscape is littered with impassioned debates, but the animosity directed toward Hublot often reaches a fever pitch. From casual observers to seasoned watch collectors, the question remains: why do so many people hate Hublot watches?

This isn't a simple case of aesthetic disagreement. While subjective tastes certainly play a role, the criticisms leveled at Hublot delve deeper, touching upon issues of perceived value, horological authenticity, marketing tactics, and the very soul of watchmaking itself. In this article, we'll dissect the multifaceted reasons behind the Hublot hate, exploring the arguments both for and against the brand, examining its impact on the industry, and ultimately trying to understand why a brand with such undeniable commercial success can simultaneously be the target of so much disdain.

The Aesthetic Offense: Design and "Fusion"

One of the most common complaints about Hublot stems from its design philosophy. The brand's "Art of Fusion" mantra, intended to celebrate the blending of unconventional materials and styles, is often perceived as a chaotic mishmash, lacking the elegance and refinement associated with high-end watchmaking. The Big Bang, Hublot's signature model, with its bold, angular case, exposed screws, and often flamboyant color schemes, is a frequent target.

Critics argue that the designs are derivative, borrowing heavily from other brands, particularly Audemars Piguet's Royal Oak. The exposed screws on the bezel, a hallmark of the Royal Oak, are seen by some as a blatant imitation, lacking the originality and historical significance that make the Royal Oak's design iconic. The layering of different materials, like rubber, ceramic, and carbon fiber, while innovative in some respects, is often viewed as visually jarring and lacking cohesion.

Furthermore, the sheer size of many Hublot watches contributes to the criticism. Their large diameters and thick cases can be overwhelming on smaller wrists, leading to accusations of being ostentatious and lacking subtlety. The bright colors and often garish designs further amplify this perception, making them appear more like status symbols than serious horological instruments.

Ultimately, the design of Hublot watches is a matter of personal taste. However, the criticisms highlight a fundamental disconnect between Hublot's vision of "fusion" and the traditional values of watchmaking, which emphasize elegance, craftsmanship, and timeless design. For many, Hublot's aesthetic is simply too loud, too brash, and too derivative to be taken seriously.

The Horological Heresy: Movement and Value

Beyond aesthetics, the technical aspects of Hublot watches are also subject to scrutiny. While Hublot has invested in developing its own in-house movements, the majority of its watches utilize modified movements from external suppliers, primarily ETA and Valjoux. This is not inherently problematic, as many reputable brands rely on external movements. However, critics argue that Hublot's markup on these movements is disproportionately high, leading to a perception of poor value.

The argument is that while Hublot charges prices comparable to brands using entirely in-house movements with superior finishing and complications, they are essentially selling mass-produced movements with a few modifications and a hefty premium. This perceived lack of technical innovation and in-house expertise fuels the sentiment that Hublot is prioritizing marketing and branding over horological substance.why do people hate hublot watches

Furthermore, the finishing and decoration of Hublot movements are often criticized as being underwhelming, particularly considering the price point. The lack of traditional techniques like hand-polishing and anglage, common in higher-end brands, further reinforces the perception that Hublot is cutting corners to maximize profits.

The argument here is not necessarily that Hublot movements are unreliable or poorly made. Rather, it's that they don't justify the price tag, especially when compared to other brands offering similar or superior movements at a lower cost. This perceived lack of value is a major contributing factor to the Hublot hate.

The Marketing Machine: Perceptions of Inauthenticity

Hublot's aggressive marketing strategy is another source of contention. The brand has cultivated a strong presence in the world of sports and entertainment, sponsoring high-profile events like FIFA World Cups and partnering with celebrities like Usain Bolt and Kylian Mbappé. While this has undoubtedly boosted brand awareness and sales, it has also alienated some traditional watch enthusiasts.

Critics argue that Hublot's reliance on celebrity endorsements and flashy marketing campaigns is a sign of inauthenticity. They believe that the brand is trying to compensate for a lack of horological substance by associating itself with popular figures and events. This perceived emphasis on marketing over substance is seen as a betrayal of the values that underpin traditional watchmaking.

Furthermore, Hublot's marketing often focuses on luxury and exclusivity, portraying the brand as a status symbol for the wealthy and successful. This can be off-putting to those who appreciate watches for their craftsmanship and technical merit, rather than their perceived social status. The argument is that Hublot is selling a lifestyle, rather than a timepiece, and that this approach is ultimately superficial and lacking in genuine horological passion.

The "IWC effect" is often invoked in this context. IWC, once a highly respected brand known for its technical prowess, has seen its reputation decline in recent years due to what some perceive as a shift towards lifestyle marketing and celebrity endorsements. The fear is that Hublot is following a similar trajectory, sacrificing its horological credibility for short-term gains.