Description
target market dior, Dior’s target market primarily includes individuals between the ages of 16 and 54, with approximately 18% of women and 10% of men having purchased a Dior product within the last 12 months (Cannibals Digital).
Beige and white GG Supreme canvas
Dior marketing mix case study
Gold-toned hardware
Dior brand positioning
Double G
Inside: 1 open pocket
Dior pricing strategy
Chain top handle with 7″ drop
Top zip closure
Dior market research
6.5″W x 2.4″H x 3.9″D
Weight: 0.7lbs approximately
Dior target audience