burberrys of london vs burberry | how to check Burberry authenticity

The name "Burberry" evokes images of iconic trench coats, distinctive check patterns, and a legacy of British luxury. However, for those delving into the world of vintage or pre-owned Burberry, the phrase "Burberrys of London" often surfaces, creating a potential source of confusion. Is it the same brand? Is one more valuable than the other? And how does this all tie into understanding the authenticity of a Burberry piece? This article aims to unravel the threads of Burberry's rich history, clarifying the "Burberrys of London" era, differentiating it from the modern "Burberry" branding, and equipping you with the knowledge to confidently navigate the complexities of authenticating Burberry items, considering label variations and historical context.

The Genesis: Thomas Burberry and the Birth of an Icon

The story begins in 1856 when a young Thomas Burberry, driven by a vision for practical and stylish outerwear, established his business in Basingstoke, Hampshire, England. Starting modestly from his home, Burberry focused on creating garments suitable for the British climate, catering to the needs of farmers and sportsmen. He quickly gained a reputation for quality and innovation, particularly with the development of gabardine – a breathable, water-resistant fabric that revolutionized outerwear. This invention was a pivotal moment, laying the foundation for Burberry's future success.

The first Burberry shop opened in Haymarket, London, marking a significant step in the brand's expansion. This location, which still exists today, became a hub for discerning customers seeking durable and fashionable clothing. From its inception, Burberry catered to a niche market, focusing on high-quality materials, functional designs, and meticulous craftsmanship. This commitment to excellence established Burberry as a brand synonymous with luxury and sophistication.

The "Burberrys of London" Era: A Shift in Branding

For a significant portion of its history, the brand was known as "Burberrys of London." This name reflected the company's origins and its commitment to British heritage. The addition of the "s" was a strategic decision, catering to the brand's clientele, many of whom were members of the British gentry and aristocracy. It was perceived as more sophisticated and refined, aligning with the brand's aspirational image.

The "Burberrys of London" label was predominantly used from the early 20th century until the late 1990s. During this period, the brand solidified its reputation for quality and innovation, becoming a favorite among explorers, aviators, and military personnel. The trench coat, originally designed for British officers during World War I, became a timeless icon, instantly recognizable and synonymous with the Burberry brand.

The Modern Rebrand: "Burberry" and a New Era

In 1999, under the leadership of then-Creative Director Roberto Menichetti, Burberry underwent a significant rebranding effort. The "s" was dropped, and the brand adopted the simpler, more streamlined name "Burberry." This decision was driven by a desire to modernize the brand's image and appeal to a younger, more global audience.

The rebranding was more than just a name change. It involved a complete overhaul of the brand's visual identity, including the introduction of a new logo and a renewed focus on contemporary designs. While the iconic trench coat and the signature check remained central to the brand's identity, Burberry began to experiment with new silhouettes, materials, and collaborations, solidifying its position as a leading force in the luxury fashion industry.

Decoding the Labels: Understanding Burberry's History Through its Tags

Understanding the nuances of Burberry labels is crucial for determining the age, authenticity, and potential value of a piece. The labels have evolved significantly over time, reflecting the brand's changing identity and design aesthetic. Here's a breakdown of some key label variations and what they signify:

* Early Labels (Pre-1950s): These labels often feature intricate designs and may include the Burberry equestrian knight logo in various forms. They typically include the full name "Thomas Burberry" and may specify "Haymarket, London" or other location details. Due to their age, these labels are relatively rare and highly sought after by collectors.

* "Burberrys of London" Labels (1950s - 1999): This is the most common label found in vintage Burberry pieces. The design can vary depending on the garment type and the specific year of manufacture. Key features to look for include:

* The wording "Burberrys of London" in a clear, legible font.

* The equestrian knight logo, which may be embroidered, woven, or printed.

* Fabric composition details, such as "100% Cotton Gabardine" or "Made in England."

* Care instructions (often on a separate tag).

* "Burberry" Labels (1999 - Present): These labels feature the simpler "Burberry" branding, typically accompanied by the equestrian knight logo. The design is generally cleaner and more minimalist compared to the older labels. Key features to look for include:burberrys of london vs burberry

* The "Burberry" logo in a modern, sans-serif font.

* Fabric composition details and care instructions.

* A serial number or authenticity code (though not always present).

* Information about the garment's origin (e.g., "Made in Italy," "Made in China").